Privacy-friendly Google Analytics alternatives
Six web analytics tools to use instead of Google Analytics. Plausible, Fathom, Umami and Simple Analytics count visits without cookies and show them on one dashboard. GoatCounter is a basic counter whose hosted service is free for reasonable public use. Matomo is the full-featured one, for reports as detailed as Google Analytics on servers you choose.
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Plausible Analytics Fathom Analytics Umami Simple Analytics GoatCounter Matomo
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Simple, privacy-friendly web analytics
plausible.ioSimple, privacy-first website analytics without cookies
usefathom.comOpen-source, privacy-focused web analytics
umami.isPrivacy-first analytics that anyone can understand
simpleanalytics.comEasy web analytics with no tracking of personal data
goatcounter.comOpen-source web analytics you can self-host
matomo.orgPrices side by side
Read on each tool's own pricing page on 27 October 2026- Plausible AnalyticsFrom $9 a month; self-hosted edition freeOpen source, AGPL-3.0
- Fathom AnalyticsFrom $15 a month
- UmamiFree hosted plan for one site; self-hosting freeOpen source, MIT
- Simple AnalyticsFree for hobby sites; €20 a month
- GoatCounterFree for reasonable public useOpen source, EUPL 1.2
- MatomoSelf-hosted edition free; Cloud priced by hitsOpen source, GPL-3.0
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